Redbeans
Client
Redbeans
Project
Beanmachine L, XL and Espresso
Cabinet, Bar
Role
Brand Identity
Design
Engineering
Prototypes
(with Bas Hesselink)
Rendering
Timeframe
2013 - present
Links
The beans are organically grown and Fairtrade, but it doesn’t stop there. Redbeans sustainable coffee is the first climate neutral coffee in the Netherlands. Our entire supply chain, including roasting, packaging and transport, is climate neutral. According to the independent brand-comparison site Rank-a-Brand, Redbeans is the most sustainable and transparent coffee brand.
But they look further than just the bean. With the Beanmachines, their own line of fully automatic espresso machines, they make sure that you can easily enjoy a delicious espresso or cappuccino made from freshly ground beans at the office or in a catering establishment.
My work or Redbeans
The strong identity of the Beanmachines is created by keeping the design very clear and using only “real” materials. By avoiding the use of plastic the machines are really distinctive. Movable parts like the hinged the cup rest are constructed in such a simple way that the shape reveals the function and there are lesser parts needed.
